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The last few years have proven to be a very interesting real estate market in Chicago and nationwide. This year over 31% of homeowners will decide to sell their homes. Running out of space, downsizing, relocating for a job or to be closer to family are some of the reasons.

If you are thinking about selling consider this when selecting a real estate partner:

Market and neighborhood expertise
I have lived in Chicago for 20 years. My clients appreciate the fact that I understand the broad market picture as well as the details of neighborhoods so I can help position, price and market their homes effectively.

Pricing expertise
My clients are wonderfully receptive to the level of analysis I do to help them with pricing decisions. When I have personally transacted real estate it was always a frustration of mine that my agent provided very little information upon which to form a good decision. The decision is yours but as a good advisor I would provide you with the detailed information you need to know the market value of a property - information that can be used to develop a pricing strategy and an approach to negotiation.

Marketing Expertise (and a touch of creativity)
Before real estate, my career was spent marketing in corporate America. Those 20+ years as a top marketing executive have given me the tools to think through the positioning for your property and the elements of your home that truly differentiate it from the rest. This will help us target the right buyer and identify innovative and fun ways to capture their attention.

“Dog lovers’ yard attached to great townhome” got a contract in 27 days.
“2 bedroom 2 bath townhome” may sit on the market a bit longer.

Reaching the largest pool of buyers
I have chosen to affiliate with Prudential Rubloff because it is the most prestigious brand in the city. I have access to the most powerful tools to find buyers. 90% of searches start on the internet and we use 264 internet sites and a custom URL for your home. The majority of buyers then work with an agent and we have ways to reach our network as well as virtually every agent in this market and beyond.

My clients say I go the extra mile, my service saved them time, my communication is incomparable…and I am just darn fun to work with.

Should you be considering listing your home, it would be my pleasure to discuss, in more detail, the services and help I could provide.