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About Sheldon Salnick
For the last 21 years, Sheldon Salnick has maintained a reputation for exceptional real estate negotiation, outstanding client rapport, and attention to detail when it comes to real estate in Chicago. Through creativity and successful marketing strategies that achieve timely results, Sheldon has sold condominiums, lofts, and single-family homes, including more than 50 townhomes in various developments and properties in the $1-5 million range built by Chicago’s most prestigious developers. He has also negotiated and sold more than 30 units in various Mies van der Rohe buildings in Chicago. Sheldon even adheres to a key concept from the famous architect: “It’s all in the details.”

Expertise
Sheldon’s background as an advertising and marketing executive for Fortune 1000 companies serves him well. He combines valuable marketing skills with individualized attention to detail to best determine and meet his clients’ needs. He has been published in the Chicago Sun Times advising buyers on what to look for when buying new construction. Sheldon’s expertise has also appeared on some of the area’s most popular real estate blogs and websites, while continuing to share news, tips, and the “inside story” of Chicago real estate on his own blog, www.mrchicagorealestate.com.

Focus on Client Needs
Sheldon completes an individualized needs analysis to determine what each client wants in his or her Chicago real estate purchase. The needs analysis covers large and small considerations such as:

•  Type of building: Is the buyer looking for a building with
   architectural significance, or a vintage or modern building?
•  Amenities and services. What concierge services does a client
   need, and when do they need them available?
•  Design. Sheldon consults with clients on the aesthetics of a
   property—color, floor plans, rehab plans and discusses upgrade
   and finishes selections with clients purchasing new construction.
•  Hard-to-find features. As unique as a buyer’s requirements may
   be, Sheldon’s expertise and knowledge help find Chicago
   homes that fit a client’s special needs.

When working to sell a property, Sheldon keeps clients informed on market conditions, provides follow-up after all showings, and works to create extensive exposure of a property through his blog and his web presence and expertise.

Negotiating a Deal
Once a buyer is considering a unit to purchase in a particular building, Sheldon will take the client to other units on the market in that building so the client can obtain relative value based on location, floor and view. He also recommends viewing the minutes of the building for 6 months to a year prior to making an offer, so clients can consider what is happening on the business side of a building. When negotiating a sale price, Sheldon puts an emphasis on price per square foot, quality of the appliances and finishes, plus how long the property has been on the market. He constantly communicates with the client and keeps them involved in the process, as the smallest detail can make a difference in negotiating the sale price of a Chicago home. Sheldon values the input that a client brings to a negotiation, will never speak for a client and always consults with them before communicating with those involved in the negotiation process.

Proven History
Sheldon's sales history includes these luxury properties in some of Chicago’s best neighborhoods, including Lincoln Park, Streeterville and Lakeview:

340 Randolph - Condo - $1.125 million
240 Illinois - Penthouse Condo - $1.0 million
1530 W Wolfram - Single Family - $1.480 million
2636 N Greenview - Single Family - $1.625 million
1755 N Mohawk - Single Family - $3.0 + million
1845 Orchard - Single Family - $5.0 million
65 East Monroe - Condo - $1.277 million
Trump Tower - Condo - $1.3 million

Sheldon’s decades of experience combined with his client-focused approach and attention to detail continues to help sellers get the most from their property and help buyers find Chicago homes that meet their needs and lifestyles. If you’re looking for the knowledge and attentiveness to make the most out of your next Chicago real estate transaction, contact Sheldon at 312.264.5853 or email him at ssalnick@rubloff.com.