During Renee Finucane's 30 years in the real estate business, she has seen every type of market, including those with 18 percent interest rates! This experience has served her well, giving her the ability to navigate these cycles with ease.

Every market presents unique challenges. The goal is to understand the issues and develop appropriate pricing and marketing strategies that ensure a successful transaction.

Fortunately today's business environment gives us tools that make research and analysis significantly easier than even a decade ago. Data on current inventory, sales, absorption rates and financing are readily available. With Prudential Rubloff's ability to strategically market properties on more than 100 websites, and collect response data, Renee has concrete statistical information with which to advise and guide her clients.

Throughout her career, Renee has always conducted herself in a completely professional manner. She views herself first as a matchmaker, finding the perfect property to fit her buyer's needs. Second, she is her client's advocate. As their designated broker, it is her duty to protect their interests. Third, she wants her clients to have an emotionally satisfying experience. When she has accomplished all three goals and her clients are happy, she's happy.

A resident of the North Shore since 1973, Renee has two children, Jim and Shannon, and two grandchildren, Anthony and Madeleine. In recent years, she also has taken an active role in senior caregiving for family as well as supporting senior services within the community. In addition to work, which Renee describes as "fun," personal fitness, entertaining family and friends, and enjoying the urban lifestyle of Evanston, adds to her very active lifestyle.